Tips for Creating an Effective Customer Satisfaction Survey Form

Daniel Pluard

April 5, 2022
Intely Blog Post Header How to Create a Customer Satisfaction Survey Form

It’s not easy to ask customers for feedback, but it’s a great way to improve your product or service. Satisfaction surveys help businesses understand exactly what they’re doing right and where they need to improve to grow. A well-designed customer satisfaction survey form can do your business wonders!  

But there is one problem…  

Surveys take some time to complete, and there is a good chance that some customers will not finish answering them. There’s a constant need to improve how to do these forms to ensure that customers will complete them. Let’s dig deeper into creating effective customer satisfaction surveys 

Customer Satisfaction Surveys  

Customer satisfaction surveys can come in two forms – digital and paper. They are used to gather feedback about products and services offered. They usually contain anywhere from 1 to 10 questions. It is important to note that there should not be more than that because long surveys tend to lose customers’ attention.  

Why they are important  

Measuring customer satisfaction is a crucial part of running a successful business. It helps them understand what their customers want and how they can improve their product or service. One of the best things about these surveys is that they are relatively inexpensive to set up, and you can use them to improve your business processes.  

  • Customer Retention  

When customers know you care about what they like and dislike just as much as you care about your company, they are more likely to return.  

  • Strategy Development  

From customers’ feedback, businesses can gain insights into the next steps they need to take.   

  • Product/Service Improvements  

By determining which products your clients would prefer – such as new products for a particular market segment – you can take some practical steps towards marketing them effectively. Your customer base will be more aware of what your company is offering and increase the chances of sales.  

Tips for Creating an Effective Customer Satisfaction Survey Form  

In creating your customer satisfaction survey form, you build a form to gain customer feedback. This can help you improve your product or service.  

The tips for creating the best customer satisfaction survey form are:  

Use Easy to Understand Language  

As the form’s name is a customer satisfaction survey form, you must use easy-to-understand language, so the customer understands it.  

Use an Appropriate Number of Questions  

As mentioned above, you must put an appropriate number of questions in your customer satisfaction survey form. You need at least five but no more than ten questions as a rule of thumb.  

Survey questions should be concise and straight to the point.  

Survey questions should not be too long. If they are too long, people will get bored and stop them from being completed. Please don’t make them too short either, as you need to give the respondent enough information to answer the question.  

Make sure that your questions ask about specific objectives.  

Make sure your questions are straightforward, such as ‘how to improve your product/service,’ rather than asking people to tell you about your product. Also, avoid double-barrelled questions, which are combinations of two questions that customers can answer with one question.   

Avoid asking similar-sounding questions.  

Customer satisfaction surveys are a great way to collect valuable information to improve your business or product. However, respondents will lose interest if you keep asking similar-sounding questions. You may end up with skewed results. Ask detailed questions about the quality of your products, the company’s customer service, and more!  

Create Effective Customer Satisfaction Survey Forms with Forms by Intely 

Forms by Intely makes it easy to gather customer feedback or manage customer complaints. You can easily create survey templates with basic questions or get more sophisticated and use advanced survey tools to make your unique questions.  

You can even use our customizable survey responses to give customers multiple choices! You can create a better product or improve customer service by getting customer feedback.  

Do you need to build a happy customer base or gather information about how to improve? You can accomplish either goal with Forms by Intely!  

Visit and schedule a demo today. 

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