Scaling Up: Data Integration Platforms & Growth In Digital Health

Daniel Pluard

May 24, 2024
Illustration of a modern digital facility with surrounding nature, overlaid with text ‘Scaling Up: Data Integration Platforms & Growth in Digital Health,’ and the Intely logo

Over the last decade, the shift toward digital healthcare services and products has been rapidly accelerating, and it’s not hard to see why. The COVID pandemic alone challenged the entire healthcare industry to reevaluate its vision for what providers and patients will actually need from healthcare products and services in the future. Combine that with the evolving technological landscape throughout the rest of the economy and the increasing adoption of virtual technologies by consumers, and it stands to reason that many aspects of traditional healthcare will continue to shift into the digital realm of remote solutions.  

What Is Digital Health?

Though the digitalization of everyday products, services, and tools has exponentially increased throughout all areas of our society, it was only until the last several years that the healthcare industry started to catch up on large scale adoption.  

However, the digital health market has quickly caught up to speed and is projected to grow into a nearly $600 billion industry by 2027. 

“Digital health” is an umbrella term that constitutes all aspects of technology-based healthcare products including telehealth, telemedicine, and the healthcare IT companies that build, implement, and support the software systems that deliver these solutions.  

It is the enhancement of the way that healthcare data, services, and products are created and delivered through the use of data and communication technologies to monitor and treat patients without requiring them to interact with providers in person.

What Is Healthcare iPaaS? 

Healthcare Integration Platform-as-a-Service (HiPaaS) involves cloud-based data integration platforms offered by 3rd party vendors to healthcare organizations so that they can connect and manage software applications without needing their own infrastructure. 

The goal of an integration platform is to create interoperability. This involves the seamless exchange of data across multiple systems within an organization, and the ability for all users to view that data in a single place. 

In the context of digital health, it allows healthcare IT companies to provide these products and services to their end users through data that can be easily accessed, communicated, and stored within a unified, virtual interface.  

Accelerating Growth Through Integration 

Leveraging the power of healthcare iPaaS gives healthcare providers and technology companies an immediate competitive edge. They are able to creatively innovate, effectively develop, and efficiently distribute digital health platforms while simultaneously while saving time and money. 

So, what is the ultimate advantage here? It’s the ability to scale their business and grow their product distribution in a way that continuously meets the demands of their end users.  

Integration has aided in the creation of new opportunities and accelerated the growth of many digital health products and services including:

Telemedicine And Mobile Health Applications

When it comes to fully remote patient care, the top priority is to maintain the same quality and positive patient experience that would be provided with an in-person visit. In order to effectively communicate with patients, gather and analyze data, and implement an effective treatment plan, the digital platform needs to provide seamless and safe access to the patients EHR (electronic health records.)

Integration platforms are now allowing more and more major healthcare providers and supporting IT companies to build larger applications that adequately meet the needs of patients without sacrificing the quality and safety of traditional visits. 

Wearable Health Devices

Recent studies have revealed that more than 30% of adults in the U.S. use wearable medical devices to track their blood pressure, blood sugar, sleep quality, and other health status indicators. 

The major benefit of wearable devices is that they provide real-time health monitoring on a daily basis without requiring the patient to undergo in person testing. 

Integration platforms have made wearable devices even more prevalent and maximized their potential benefits by allowing providers to gather and analyze patient data and provide an immediate response in emergency conditions. Data can be efficiently and securely matched to the relevant patient EHR database and tracked over time in order to diagnose potential ailments and create future treatment plans. 

The proliferation of these digital devices has allowed more people to track their health conditions and receive immediate feedback while reducing the time and money expenditure for both them and their providers. 

Electronic Prescriptions

Along with telemedicine and remote patient visits, electronic prescription services have also been growing in popularity after the COVID pandemic and have increased demand for prescription writing and delivery without in-person contact. 

Properly integrated platforms are required so that healthcare professionals can securely create, transmit, and store patient prescription information without the threat of inaccurate data recording or distribution of data. 

In the U.S. alone, the estimated annual cost of medication errors is nearly $40 billion, and the digitalization of this process is expected to continue to reduce costly mistakes. 

Medical Imaging 

Another avenue that healthcare companies are creating new efficiencies in is remote radiology. This form of digital health service provides convenience to the patient and allows medical images to be interpreted remotely by doctors who are highly-specialized.

When these imaging platforms are properly integrated, medical professionals are able to quickly gather images, make accurate interpretations, and diagnose the underlying condition without the need for additional imaging, lengthy follow ups, and additional peripheral procedures. 

Scale Your Digital Health Offerings With Intely 

Intely specializes in guiding healthcare technology companies in creating a vision for the future growth of their digital health products and services. 

If you are looking for an industry-leading integration platform that will empower your company to scale up to its full potential, then we invite you to book a complimentary strategy session with our team here.

When you build on the Intely platform, the sky is truly the limit. 

What is digital health?

Digital health refers to the use of technology-based healthcare products, such as telehealth, telemedicine, and healthcare IT systems, to enhance the delivery and creation of healthcare data, services, and products. It involves using data and communication technologies to monitor and treat patients remotely.

How has the COVID-19 pandemic influenced digital health?

The COVID-19 pandemic accelerated the adoption of digital health solutions as the healthcare industry reevaluated its needs for remote patient care. This shift has led to an increased reliance on virtual technologies and a significant growth in the digital health market.

What is Healthcare Integration Platform-as-a-Service (HiPaaS)?

Healthcare Integration Platform-as-a-Service (HiPaaS) is a cloud-based data integration platform provided by third-party vendors to healthcare organizations. It enables the seamless exchange of data across multiple systems, allowing healthcare providers to connect and manage software applications without needing their own infrastructure.

What are the benefits of using healthcare iPaaS?

Healthcare iPaaS offers numerous benefits, including the ability to innovate, develop, and distribute digital health platforms efficiently. It helps healthcare providers save time and money, scale their business, and grow product distribution while meeting the demands of their end users.

How does integration enhance telemedicine and mobile health applications?

Integration platforms enable telemedicine and mobile health applications to provide seamless and secure access to patients’ electronic health records (EHR). This ensures that remote patient care maintains the same quality and positive experience as in-person visits, facilitating effective communication, data analysis, and treatment planning.

What role do wearable health devices play in digital health?

Wearable health devices allow for real-time health monitoring without requiring in-person testing. Integration platforms enhance their functionality by enabling providers to gather and analyze patient data efficiently, provide immediate responses in emergencies, and track health indicators over time to create effective treatment plans.

How are electronic prescriptions benefiting from digital health integration?

Digital health integration platforms support electronic prescription services by allowing healthcare professionals to securely create, transmit, and store patient prescription information. This reduces the risk of medication errors and enhances the efficiency and safety of prescription writing and delivery.

What advantages does remote medical imaging offer?

Remote medical imaging, supported by integrated platforms, allows medical professionals to quickly gather and interpret images, diagnose conditions, and reduce the need for additional imaging and follow-ups. This creates new efficiencies in radiology and improves patient convenience.

How can healthcare technology companies scale their digital health offerings with Intely?

Intely helps healthcare technology companies envision and achieve future growth for their digital health products and services. By using Intely’s industry-leading integration platform, companies can scale up their offerings, innovate, and meet the evolving demands of their end users. Booking a strategy session with Intely can provide a customized plan for scaling digital health solutions.

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